Sleep Better. Feel Better. Entertain.

To provide fully custom, affordable pillows that support a healthy spine. To ease head, neck and spine discomfort, and enhance sleep. To help generate healthy neck and spine awareness and habits – for a lifetime. To provide child-friendly interaction and excellent experiences with customers of all ages. To provide Licensees with an additional stream of revenue with relatively low overhead and attractive profit margins.

1. Choose Your Favorite

Get ready to experience the ultimate comfort with your very own custom pillow! With a variety of options to choose from, you can test and try out different shapes and materials to find the perfect fit for your unique body.

Excited to select your favorite? You get to choose the pillow shell and feel that matches your personal preference. And that's not all - you also get to decide on the thickness and firmness level that will make you feel like you're sleeping on a cloud.

But the fun doesn't stop there! You can even fill your new pillow shell with a combination of materials that will leave you feeling rejuvenated every morning. From super soft poly foam and shredded memory foam to shredded latex and goose down feathers - the possibilities are endless!

2. Five Year Warranty

Rest assured that your pillow will always be in top shape with our FREE 5-Year Re-fluffing and Adjustment Guarantee. Bring your pillow back to our Build A Pillow store as many times as you need within 5 years for FREE re-fluffing and sanitation. This process involves sending your filler through our machine, making your pillow feel refreshed and new to properly support your head and relieve pressure on your shoulder and neck.

But that's not all - this guarantee also allows us to access your fillers again, giving you the option to come back and have your pillow adjusted. We can add more filler to make it firmer or take some filler out to make it more comfortable - and it's all included in your guarantee. If you decide to add more filler, additional costs may apply for the filler added. But if you take some out, we'll bag it up for you to use in your next adjustment at no extra cost.

To extend the life of your pillow and protect your Free 5-Year Re-Fluffing and Adjustment Guarantee, we highly recommend purchasing a pillow protector. And when you bring your pillow back for a re-fluff or adjustment, please ensure it's in sanitary condition to keep your guarantee valid.